Marketing is broken. Consumers are distracted. Marketers have forgotten what it means to really connect.
And fancy digital tricks just don't work. They never have.
This book challenges you to transform branding in a way that gives the power back to the consumer.
This is Transformational Marketing.
"Does it have a new message for marketers? Is it well-written? Does it contain fresh marketing stories? Does it cover all the new developments in marketing? My answer is YES! Read Dave Sutton's Marketing, Interrupted."
— Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University