Strategic Analytics

By Harvard Business Review

Harvard Business Review's latest volume of essays includes work by some of the best minds in modern marketing. 

CEO Dave Sutton's popular article on the power of analytics is included. Order your digital or paperback copy now!

Release date for the hardcopy is April 21st, 2020. Digital ebook buyers will receive a promo code for instant access.


Most retailers struggle to understand how and why a customer engages with a product unless the customer buys it or abandons the cart. Today, there’s so much more that can be done to better serve customers, and to ultimately make your company more successful. — Dave Sutton